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Google Looker Studio Program(Fundamentals to Advanced Reporting)

The Google Looker Studio Program is designed to help individuals master data visualization and reporting using Google’s powerful business intelligence tool. Participants will learn to create dynamic, interactive dashboards and reports by connecting to various data sources, transforming raw data into clear, actionable insights. The course covers key topics such as data blending, custom metrics, and advanced visualization techniques, empowering learners to make data-driven decisions. Ideal for marketers, analysts, and business professionals, this program equips participants with the skills to streamline reporting processes, improve data interpretation, and drive business performance using Google Looker Studio.

Program Duration:

  • Upto 6 months instructor-led live online Classes.

Certification From SkillSet Arena:

  • Participants will receive a Google Looker Studio Certification upon passing the final exam, which can be shared on LinkedIn and included in resumes.
  • Certification can be verified through a unique certification number and shared on professional platforms.

Here are the Modules:

Module 1: Introduction to Google Looker Studio

  • Getting Started with Google Looker Studio, Overview of Google Looker Studio Interface, Creating and Managing Projects, Understanding Data Sources and Connections.
  • Data Connections and Integrations, Connecting to Google Data Sources: Google Analytics, Google Sheets, Big Query Connecting to External Data Sources: SQL, CSV, JSON Managing and Updating Data Connections.
  • Designing Your First Report, Creating a New Report from Scratch, Navigating the Report Editor, Adding and Customizing Basic Components: Text, Images, and Shapes.
  • Sharing and Collaborating on Reports, Sharing Reports with Team Members ,Managing Permissions and Access, Embedding Reports in Websites and Google Sites.

Module 2: Building Effective Reports and Dashboards

  • Working with Charts and Visualizations, Adding and Customizing Charts: Bar, Line, Pie, Geo Maps, Using Tables and Scorecards for Summary Data, Applying Conditional Formatting and Customizations.
  • Advanced Data Modelling, Creating Calculated Fields and Custom Metrics, Blending Data from Multiple Sources, Understanding Data Relationships and Joins.
  • Interactive Dashboards, Adding Filters, Controls, and Date Range Selectors, Creating Interactive Elements for User-Driven Insights, Best Practices for Dashboard Layout and User Experience.
  • Themes and Custom Styling, Applying and Customizing Themes
    Using Brand Colors and Fonts for Consistency, Creating and Saving Custom Templates.

Module 3: Advanced Reporting Techniques

  • Advanced Visualization Techniques, Using Advanced Chart Types: Bullet Charts, Heat Maps, Tree Maps, Creating Custom Graphs with Community Visualizations, Enhancing Reports with Images, Videos, and External Content.
  • Data Filtering and Segmentation, Applying Advanced Filters to Data, Creating Segments for Focused Analysis, Using RegEx in Filters and Calculated Fields.
  • Performance Optimization, Managing Data Size and Report Performance, Optimizing Reports for Speed and Efficiency, Troubleshooting Common Performance Issues.
  • Google Looker Studio for Business Intelligence, Creating Executive Dashboards for Decision-Making, Using Looker Studio for Sales and Marketing Analytics, Reporting on E-commerce Performance.

Module 4: Integrations and Automation

  • Integrating Looker Studio with Google Marketing Platform, Connecting to Google Ads, Search Console, and YouTube Analytics, Building Reports for Digital Marketing Campaigns, Analyzing Multi-Channel Funnels and Attribution.
  • Automation and Scheduling, Automating Data Refreshes and Report Updates, Scheduling Reports to be Sent via Email, Using APIs for Advanced Automation and Integration.
  • Exporting and Sharing Insights, Exporting Reports to PDF, CSV, and Other Formats, Creating Public Links and Embedding Reports, Collaborating with Stakeholders and Teams.
  • Case Studies and Real-World Applications, Analyzing Real-World Data Sets
    Building Reports for Different Industries (Finance, Retail, Healthcare)
    Showcasing Success Stories Using Looker Studio.

Module 5: Capstone Project

  • Project Planning, Defining Project Objectives and Scope, Selecting a Real-World Data Set for Analysis, Planning Report Layout and User Interaction.
  • Project Execution, Applying Looker Studio Skills to Create a Comprehensive Report, Incorporating Advanced Visualizations and Interactivity, Peer Review and Feedback on the Project.
  • Final Presentation, Presenting the Report to Instructors/Peers, Refining the Report Based on Feedback, Final Submission for Evaluation, Final Certification Exam.

Exam Format:

  • Multiple Choice Questions on Key Looker Studio Concepts, Practical Task: Building a Report with Specific Requirements, Time Limit: 90-120 minutes.

Passing Criteria:

  • A score of 80% or higher is required to pass and receive certification.

Additional Course Resources:

  • Video Tutorials and Walkthroughs, Interactive Exercises and Quizzes, Downloadable Report Templates, Access to an Online Looker Studio Community, Instructor Support and Q&A Sessions.

This program is designed to provide participants with comprehensive skills in Google Looker Studio, with an emphasis on practical application through projects and real-world case studies. The final certification exam ensures that learners have a validated proficiency in using the tool for advanced
reporting and data visualization.